In the last few decades, the rapid urbanisation and modern developments were taking heavy toll on the environment and health of the people, mostly on habits of the younger generation.  There had been rapid changes in lifestyle from a physically very active farming community to that of an urbanised physically inactive lifestyle.  Many health issues cropped up. The unchecked and unplanned urbanisation resulted into rapid degradation of the environment.   A need was felt for a mass movement to spread awareness amongst people for a healthy lifestyle based on traditional values and maintenance of a clean sustainable environment.  Efforts were made to win away the younger generation from socially unproductive unwanted habits by providing them a platform to focus on socially useful healthy activities.